“Why Should We Hire You?”

You thought you would never have to hear this again once you left your 9 to 5 life. But, there you are as a business owner, you find yourself having to answer this question to your prospects. Déjà vu.  Somehow this never seems to go away.

There are a few ways to handle this age-old question.  One of them is to increase your visibility to be viewed as an expert in your field. 

It provides a sense of assurance to prospective customers to feel confident in your ability to solve a problem they have.  On the same token, it takes care of a large part of their due diligence process.  You have been properly vetted through a channel, in this case ‘media,’ which allows them to put the guard down.

Sounds like a daunting task.  It also sparks a lot of questions.

“Where do I even start?”
“How do I know I am qualified? I don’t have PhD or anything.”
“Would this take a long time?”
“What makes me different from anyone else?”
“What are the secrets to increase the chance of my ideas being picked?”

I was pleased when Tara Rae Bradford from The Potentialista agreed to be the guest speaker at my June event.