A recent study shows that, for 78% of startups, professional networking plays an important role in getting traction and growing their businesses. (More here: http://bit.ly/2lBDXz2) Yet the fact that there are many books and online learning products on the subject of better networking techniques suggesting many entrepreneurs are facing challenges with networking.

The #1 complaint I hear from business owners about networking is they find most of the events they went to were disappointing as they felt those events false-advertised in terms of what organizers promised to deliver.  Also, they said comparing the amount of effort required to the level of results generated, they weren’t able to justify the effort.