#BusinessStrategy

Are You a Needy Lover to Your Business? How Loving and Nurturing Your Business Promotes Growth

Are You a Needy Lover to Your Business? How Loving and Nurturing Your Business Promotes Growth

Have you ever looked at your business like a living organism, similar to a pet you absolutely adore or your child that you unconditionally love?

In today’s post, I want to talk about the importance of this idea and how to implement it.

Before getting started, I want to clarify something so that there won’t be any misunderstanding between us.

In the past, I’ve written about how your business is not your baby. I still stand firm by what I’ve said. You might be thinking, “So, what changed?”

My answer is…nothing.

Bear with me for a few more seconds. Here is what I mean by it.

I’ve seen many business owners who’ve shouted, “But…but my business is my baby!” to defend their shortcomings, limiting beliefs or wrongdoing.

They were using it as an excuse to say they know what’s best for their business, but in reality, they were so off the mark, not to mention they could’ve used some help.

In that regard, I am not changing my stance about how “Your business is not your baby.”

But I am not saying that you should not love your business.

On the contrary, I am advocating for loving & nurturing your business in the most genuine way, so that it will grow the way you envisioned.

Building a healthy relationship with your business is a way to enhance your well-being while maximizing your business’ growth potential.

One way, or dare I say, the only way, to do it is to love & nurture your business like a living & breathing thing.

If you happen to be a logical thinker like me, you might not see the point of this.

Truth be told, what I am about to share isn’t something I always believed. I started to pay more attention to this not so long ago.

My hunch is that you reading this now is an indication that there is something about it that you’re resonating with.

If so, I’m delighted that you are willing to give this post a chance.

Interview with Zahra Yarahmadi, Founder of BG Financial Consulting and SaaS Pricing Specialist

Interview with Zahra Yarahmadi, Founder of BG Financial Consulting and SaaS Pricing Specialist

Today, I am delighted to introduce Zahra Yarahmadi, the founder of BG Financial Consulting Group, specializing in pricing strategies and revenue optimization for B2B SaaS startups.

This is a new series I am creating inside my blog to bring trailblazing founders, entrepreneurs, and service business pros to you so that not only you get a dose of inspiration but also be exposed to real-life strategies that the guests implemented to grow their businesses.

I met Zahra through a business community and found her niche intriguing. Although she is well versed in all things financial management, she made a decision to strategically position herself to be the go-to for SaaS pricing and revenue optimization.

This led me to reach out to her for her insights on her profitable niche.

My hope for this post is for you to get inspired by her journey and incorporate some of the ideas into your niching strategy.

So, let’s dive in!

How To Create a Value-Packed Quiz that Will Grow Your Business

How To Create a Value-Packed Quiz that Will Grow Your Business

*Disclosure: I am an affiliate of the quiz creation platform, Interact. While this partnership gives you the chance to take advantage of a discount upon signing up with them, I also get a cut directly from Interact. 

#TrueStory – I had resisted creating a quiz to promote my business for the longest time.

I thought it was too gimmicky for my brand, as I wasn’t about to create a, “What’s Your Spirit Animal?” quiz. I thought the quiz craze was going to quickly die down. I thought it was just another flavor of the month that I didn’t need to give my attention to.

So, I warned myself not to jump on this bandwagon only to end up as another case study for allowing shiny object syndrome to side-track me from my vision for the business.

The reason I finally convinced myself to give it a try was when I gained clarity on the benefits of doing so. I realized that a free quiz could potentially serve more than the one purpose of building my email list on autopilot.

More on this later.

Little did I know that starting on my quiz creation journey was going to be one of the few best decisions I’ve made for my business.

By the way, I call this a “journey” because it took me a long time to finish it.

Wait, don’t bounce just yet because I said it took a long time. It’s not that it took me a long time to work on creating a quiz day in & day out. It took me a long time because I had to walk away from this for a few good months before I came back to finish it.

Actually, believe it or not, I walked away from both of my quizzes.

Yep, I have 2 quizzes, and I had to walk away from both of them. For the first one, it took me more than 5 months to revisit it. The second one took me a lot less time, about 2 months or so.

But the good news is that you don’t have to go through the same journey.

How to Maximize Free and Low-Ticket Offers for Your Business

How to Maximize Free and Low-Ticket Offers for Your Business

Let me share a heartbreaking story that fueled me to write this piece. It goes like this:

"Guys listen, to be perfectly honest with you, I'm shocked,” said a bright young YouTuber during one of his live streams where more than 4,000 people were watching in real time.

He continued, "I've given you all the free tools. I've given you short educational videos. But most of you watching this right now don't even use them. I know this because I check the analytics."

He was clearly upset & disappointed, but not because his viewers weren’t buying anything from him. He only provides free content on YouTube.

"You guys are just waiting for me to save the day. If things don't go your way, you just shit-talk in the comments. All you want to know is whether this coin is a buy or that coin is a buy."

"I decided to start this channel (that I'm contributing to) to help people generate ‘generational wealth.’ That's my mission. I don't need to do this for a living. I don't need to do this if you aren't serious & committed."

I genuinely felt for him. I knew exactly how he was feeling.

Here's a quick backstory about this guy.

He's 25 years young. He lost his father to suicide last year. He was barely making ends meet with his construction business. Then he got scammed & lost all of his money in the crypto market.

He only had $400 left to his name & he went back to work to learn how to trade the right way. From scratch.

He stopped watching TV. He cut down on spending time with his family & friends. He was determined to make it work.

And, he made it work.

Niche Myths Debunked: 9 Myths You Should Be Aware of (If You Are a “Multi-Passionate” Entrepreneur Who Wants to Scale Your Business)

Niche Myths Debunked: 9 Myths You Should Be Aware of (If You Are a “Multi-Passionate” Entrepreneur Who Wants to Scale Your Business)

Let me guess. You’re here checking this post out because you’ve heard of the expression, “The riches are in the niches,” or you might have heard someone say, “You have to nail your niche. Appealing to everything is appealing to no one.”

You sort of get why business experts say these things, but you are still a bit skeptical as to how this can be applied to your service business.

Then, this post is perfect for you!

If you are new to me or my business, you may not know this, but I’ve written a few posts about why finding your profitable niche is important and how to go about it.

For this post, though, I wanted to take a completely different approach. The reason is this:

What I have come to realize by helping entrepreneurs find their profitable niches in my business is that no amount of information about the importance of niching down will help if their minds are already fixed on resisting this concept due to their limiting beliefs.

Here, you will learn about 9 common myths among entrepreneurs that cause stagnation in their business growth. In other words, they force entrepreneurs to take a longer route to scale their businesses.

While you go through these 9 myths, I want you to ask yourself if any of these describe your impression on the concept of niching down. Understanding why you might feel this way & what the solutions are to shifting your thinking is the first step on the path of finding your profitable niche.

My goal for this post is to help you remove all of the doubts & resistance you have about niching down so that you can grow your business faster by finally being ready to try this effective way of positioning your business in the sweet spot.

After reading this post, if you feel super excited about taking a fresh look at your business, then I can safely say I’ve done my job!

Keep in mind, whatever I share with you in this post comes from my own experience and from the work I do with service business owners. These are not just theories; these are real life examples.

The Biggest Crime in Service Businesses That No One Talks About & You May Not Even Be Aware of Committing

The Biggest Crime in Service Businesses That No One Talks About & You May Not Even Be Aware of Committing

This is a tale of a crime that you must know as a service business owner.

This is a crime I have knowingly committed in the past, and I am coming clean about right here, right now.

Whether you’re aware or unaware, if you end up identifying with what I am about to share, you must also come clean for the sake of your business and your customers.

It’s funny how this is NOT often discussed as a "crime." But I'm calling it a crime because it's not the way to run a sustainable business.

So, what is it, you might ask?

Well... Let me tell you a story & give a few examples.

Once upon a time, my main business model was a monthly retainer model. Before that, I was charging hourly.

I thought, "I made progress!" Charging a flat rate on a monthly basis made me feel like a badass. In case you are still charging hourly for your service, check out “Still Trading Time for Money? Overcome These 5 Key Hurdles & Finally Stop Charging By the Hour”

But soon after, I started to question this model.

I thought, "Wait, there's only so many clients I can take on. And my sales cycle for getting them is long. The only way to keep going would be to make sure that I keep my current ones as long as possible."

Do you know exactly what I was thinking of as a “quick solution”?

I'll give you a min. I want you to think about what my immediate solution was.

OK, so my thinking was:

How to Experience Breakthroughs Under Any Given Circumstance Using Your Word of the Year

How to Experience Breakthroughs Under Any Given Circumstance Using Your Word of the Year

I’m glad you found me here because I’m about to make a bold statement. Are you ready?

This year would be so much worse if it weren’t for
the Word of the Year that I chose to live by.

About a year ago, I brainstormed my Word of the Year for this year not knowing what was in store for us, more specifically, how CRAZY this year was going to be for most of us regardless of where we are located.

Yet, the word I chose was just perfect for this year.

If you are interested in understanding why this matters & how I go about choosing the word that helps me grow as a person and moves my business forward, do check out How to Pick Your Perfect Word of the Year that Will Help You Finally Achieve Your Massive Business Goals in the New Year.

As I said in this post, this is not some kind of cute exercise to do to make you feel like you are doing something. On the contrary, if you take this seriously, you are going to produce the results that you want.

In order to produce results, you want to experience as many breakthroughs as possible. When I say “experience breakthroughs,” I don’t mean for you to sit back and experience them. That’s not how it works.

Instead, what you want is to induce breakthroughs by doing things that you’ve never done before faster and more often. By having your Word of the Year in place, it will help you get through the fear of trying something new and/or resistance to sticking with it.

I don’t know what your year looked like or how hard or easy it was for you, but if you are here because you know you can be unstoppable in achieving great things and you are more than ready for the new year, this is for you.

In this post, I’m going to share my experience using my Word of the Year, “Limitless” and what I took away from it. Then I’m also going to share the stories of 2 fabulous guests I had on my monthly Business Therapy Hour on how they choose their Word of the Year.

Why I Booked a Branded Photoshoot When I Wasn’t Ready: The 5 Key Elements of a Successful Shoot for Service Business Owners

Why I Booked a Branded Photoshoot When I Wasn’t Ready: The 5 Key Elements of a Successful Shoot for Service Business Owners

Oooo, let me tell you how much I dislike getting my photo taken. I’ve dodged it very cleverly for the longest time…4 years to be exact. So why did I book a proper branded photoshoot a.k.a. a “branded lifestyle photoshoot?” Well, you’ll find out all about it in this post.

But you might be saying, “Hey Maiko, I’ve seen your photos all over the place. What do you mean you’ve been dodging it?”

Did I not just say I’ve been “cleverly” dodging it? I’ve had 2 very casual shoots done by my friends in the past, just so that I didn’t get too nervous & worked up about the whole thing. Then while I was using some of them, I hired photographers to shoot my live events for “candid shots.”

Candid shots are great because I don’t need to pay attention to what the photographers are doing. I let them do their thing & voila! A ton of good photos come out of nowhere. Then I picked a few & threw them up on my website.

These are a couple of clever ways to avoid a proper photoshoot.

But there comes a time when you want to buckle down (more like suck up) and do one.

Take These 5 Solid Steps When You Feel Unappreciated for Providing Valuable Content

Take These 5 Solid Steps When You Feel Unappreciated for Providing Valuable Content

I see you. I see your disappointed, exhausted face after cranking out content after content. For free.

You consider yourself a hardworking and good student of marketing, and you know that getting your business off the ground by just relying on word-of-mouth isn’t sustainable.

So, you tune into podcasts, read up on articles and follow experts on social media to see what they suggest and what they are doing. It won’t take long before you learn it’s all about “giving away the best stuff” and “engage, engage, and engage” long before making an offer.

You roll up your sleeves and start creating content even though the process is scary and uncomfortable. You press on by navigating through fear of judgment, imposter syndrome, the dreaded feeling of how you look on camera…(or how much you hate your own voice). You are a trooper.

But…the problem is…it’s not working. You aren’t getting any traction, let alone inquiries for hiring your business. You wonder, “What am I doing wrong?! I’m grinding myself into the ground by creating content!”

You find yourself feeling resentful. Your brain is fried to the point where it’s crispy. You are on the edge of giving it all up.

The good news - You are here. The bad news - I’m going to tell you that you have been somewhat misinformed. But I won’t just leave you there. I am going to tell you what to do. So, I think that’s still good news.

Just to be clear, the advice of “giving away the best stuff,” and “engage & don’t sell” isn’t wrong. What’s wrong is your understanding of doing that at which stage of your business and for whom. This, in my strong opinion, is not explained well enough by those experts. We’ll get into that in a minute.

Now take a deep breath & stop whining. We have work to do.

Business Continuity Plan 101: The Top 11 Positive & Resilient Moves to Make During Hard Times Based on the 5R’s of Risk Management

Business Continuity Plan 101: The Top 11 Positive & Resilient Moves to Make During Hard Times Based on the 5R’s of Risk Management

“We are more often frightened than hurt;
and we suffer more from imagination than from reality.”

— Seneca

9 out of 10 business owners I encounter, their answer to this question is a big, fat “no.” Can you guess what THE question is?

“Do you have a contingency plan in place?” – This is one of my questions that is part of the initial form everyone must fill out when they come through my doors.

Believe it or not, this to me is perfectly understandable considering that the past several years have been somewhat stable (in the US.) But this also calls for a big wake up call. Many of the things you can do to bulletproof your business are incredibly easy to do while things are seemingly normal.

The biggest reason is that you aren’t under pressure. This allows you to do all of the business continuity planning (a.k.a. contingency planning) with ease. This is the reason having a regularly scheduled CEO day on a monthly or quarterly basis is highly recommended so that you get to work “ON” (and not “IN”) your business.

For more about how to conduct one, you can check out this post.

If you are finding this post because your business has been hit by any of these risk factors, do not despair:

● Macro/Micro Economic Factors

● Technology Threats

● Pandemic/Epidemic

● Natural Disaster

● New Competition

● Government Policy/Regulation Changes

This post is not to shame or guilt you about the fact that you may not have a business continuity plan in place. This is about giving you the easy steps you can take right now to have the initial one ready to go.

How to Identify & Overcome Resistance to Change: 7 Game-Changing Questions that Will Instantly Get You Out of a Perpetual “Resistance” Rut

How to Identify & Overcome Resistance to Change: 7 Game-Changing Questions that Will Instantly Get You Out of a Perpetual “Resistance” Rut

Exactly a decade ago, I was sitting in a classroom at the IBM Conference Center in NJ. That's where I went every other weekend to get my MBA from Cornell while I worked full time.

It was during lunch time that a free class was offered. The topic was "How to Develop Your Personal Brand." William Arruda was the instructor. (I suggest you look him up on LinkedIn and connect.)

When he touched on the importance of securing a domain name under your full name, I raised my hand to make a comment,

"That seems too much like shameless self-promotion to me."

Attendees looked at William to see how he would respond, as they were secretly thinking the same thing. In this particular situation, for whatever reason, I decided to be the trigger-happy one to point out the elephant in the room.

William took a pause, looked straight at me & calmly said,

"Ms. Sakai. Get. Over. It."

Everyone laughed. Nervously.

Message received, nonetheless. That weekend, I bought my domain name.

But it wasn't until 5 years later when I finally did something with it. Yes, that's the one you're looking at right now.

"Resistance" is a powerful & distracting behavior both in life & business that we tend to hold onto. Sometimes consciously, and sometimes unconsciously.

What happened was…I was hiding behind the age-old Japanese virtue of "Wise hawks hide their claws."

The saying means to convey the importance of not showing off your craft to create unnecessary commotion which may scare off your prey. Sounds noble. Sounds logical.

But the truth was... I just wasn’t confident enough to push myself out there in that way. So, my brain decided to wrap that up with all sorts of logical reasoning as to why I shouldn’t do it to achieve 2 things:

Should You Stay a Solopreneur? - The Definitive Guide to Deciding Whether to Scale or Not to Scale Your Service Business in Under 1 Hour

Should You Stay a Solopreneur? - The Definitive Guide to Deciding Whether to Scale or Not to Scale Your Service Business in Under 1 Hour

“Should I stay a solopreneur or should I build a full-fledged firm (or an agency or a company)?

This is a $100K question.

Why $100K?

As I’ve explained in my previous post, “The Ultimate Roadmap: How to Instantly Reduce the Amount of Uncertainty in Your Entrepreneurial Journey,” you can make up to $100K without a solid business model or structure or even a clear long-term vision.

You don’t believe me?

Well, all I can tell you is that I’ve seen countless amounts of people who have done it. Either you take my word for it, or don’t believe me. Your choice.

But here is the thing. Once you reach this revenue mark consistently for more than 2 years or so, possibly up to $200K, you will have to face a question like this one to gain clarity on “where to go from here?”

The good news is this is great timing to ask yourself this question for 3 reasons:

1. You have enough confidence at this point that your business generates revenue. In other words, you have your proof of concept down.

2. It’s unlikely that you are in a dire, survival mode, so you can spend some quality time making a sound business decision.

3. It’s not too late to clean up your business that grew organically, without a massive cost, to mold your business into your desired version.

To top it off, I’m making this outlandish claim that you will be able to make this decision in under 1 hour after reading this post.

Yep, you heard me. Under 1 hour.

Any successful entrepreneurs you may look up to will tell you this, your business growth is heavily dependent upon how fast you can make sound business decisions (and take required action accordingly.)

It’s because being stuck in the space of indecisiveness is the silent killer of all businesses as it causes stagnation. Money, in case you didn't know, loves speed and hates stagnation. This is why I’ve designed this post to ensure that you will be able to make a quick but solid decision for your business.

Here’s the spoiler alert:

Abundant Selling: How to Fill Up Your Pipeline Without Selling Like the Rest Pt. 2

Abundant Selling: How to Fill Up Your Pipeline Without Selling Like the Rest Pt. 2

Many of you seemed to love the “Abundant Selling” approach that cuts sleaziness & awkwardness out of your sales process. Not only that, you feel truly inspired to get out there and talk about what you do with full confidence.

Today, I’m jazzed about bringing you part 2 of this concept so that you can continue building up your customer pipeline.

By the way, the juiciest part of this post will be my 3 secret tips at the end, so don’t forget to check that out!

In case you haven’t read “Abundant Selling Pt. 1,” go there first (link) & come back to this because if you don’t start off right, the rest of the steps won’t add any value to your effort. Trust me on this one.

Just to recap, the entire cycle of the Abundant Selling framework looks like this:

Be Seen (Cultivate Curiosity)

Invite (Extract & Learn)

Offer Possibilities (Offer Beyond Their Desires)

Part 1 was all about “cultivating curiosity” by executing the S.O.S. method. I don’t care if you are an extrovert or introvert. Increasing your chance of being seen is the most optimal way to avoid coming across as sleazy or awkward. And, there are many “introvert-friendly” business activities you can do to protect your energy level.

Through the S.O.S. Method, you are basically doing your part by simply showing up while allowing people to decide whether they want to know more about how you help others through your business.

That was part 1.

The next step, the step we are going to cover today is Invite. As I previously outlined, even here at this stage, you don’t have to feel obligated to sell or make an offer.

Instead, consider this step to be the Intel-Gathering stage by extracting information from people you are interacting with in more of a focused setting such as video conferencing, calls & meetings as opposed to being at conferences and/or networking events.

The core objective of the Invite stage is to:

One Thing that Gets Your Prospects to Say “Yes” Faster: Closing the Gap Between Value and Perceived Value

One Thing that Gets Your Prospects to Say “Yes” Faster: Closing the Gap Between Value and Perceived Value

There is one lighthearted question I wish I could have asked my grandmother who passed away a few years ago, at the age of 103, just for giggles.

“Hey, grandma. Did you know that young people nowadays don’t mind paying $12 - $14 for a big bowl of quinoa salad? They even eat millet, willingly. Mind you, willingly. What do you think of that?”

Yeah, I didn’t get to ask her this, but I’m not too disappointed because I know what she would have said (although it would have been a treat just to see her reaction).

My guess is she would have said something like this:

“Why in the world would you want to eat QUINOA when you can eat bowls of pearly white rice?! Feed that to birds!”

Bear with me for a few more seconds. There is a point to this story, and it is related to how you can make your prospects say “yes” to your offer faster. I promise. 

Quinoa was never a trendy health food until now, especially from where I am from, Japan. 

Back in the old days, commoners couldn’t afford highly processed white rice, so they ate brown rice. When they couldn’t afford rice - any form of rice - then they would eat barley mixed with quinoa, millet & other hardy grains that didn’t taste as good as white rice.

Even if you are not of Asian descent, you get the idea by just replacing white rice with white bread and how people in the old days would kill to trade their whole wheat bread for a loaf of white bread. 

OK, getting back to the story.

So to older generations, having to eat quinoa is like a punishment. For the rest of us, eating quinoa is a symbol of “I’m taking good care of myself.” 

Punishment vs. A Status Symbol. What a stark contrast! Right?

So what changed? 

Suck at Leading and Managing People? Follow These 3 Quick Steps to Become the Boss Even You Would Want to Work For

Suck at Leading and Managing People? Follow These 3 Quick Steps to Become the Boss Even You Would Want to Work For

I’ll get right to it. Most of us spend our early career focusing on sharpening our crafts. Unless you have been specializing in HR (human resources), chances are, you were never properly trained to be the boss that people would want to look up to.

To make it even more challenging, the reality is that most of us have experience working for a toxic boss or working in a toxic work environment before. And, most of us swore to ourselves right then & there that we would never do what they've done to us.

In other words, we are aware of what NOT to do from our own experience, but many of us don’t exactly know how to go about breaking the vicious cycle and what to do instead as a business owner.

That’s not all. Now that you are running your own business, all eyes are on you. You are ultimately responsible for leading your team, regardless of whether or not you have a management team right below you.

This is why today I want to check in with you to see how your people management skills stack up. Becoming an aspiring business leader isn’t fluff or an ego-driven wish; it’s a lifeline that can make or break your business.

Why?

Simple. Being a crappy leader costs an enormous amount of money in your business due to the deadly chain reaction of a high turnover rate with wasted training time, causing low productivity among employees resulting in piled-up, missed business opportunities.

If you don’t want anything to do with this chain reaction (I certainly do not), then just follow the quick steps I’m sharing here to fast-track your people management skills.

Even if you are reading this thinking, "I think I'm pretty OK at this," I still want you to read it to become self-aware of some pitfalls you may not even have considered before.

So, here are the 3 steps:

How to Pick Your Perfect “Word of the Year” that Will Help You Finally Achieve Your Massive Business Goals in the New Year

How to Pick Your Perfect “Word of the Year” that Will Help You Finally Achieve Your Massive Business Goals in the New Year

Drum roll, please! Finally, I have my Word of the Year for the new year.

Here we go. Ta-da!!!! 

It’s “Limitless.”

Now, I don't want you to think I randomly picked this because..."It kinda sounded good." 

Wrong! 

I've stewed my brain over this for a few weeks. Then I observed my entire process. 

The good news is you don't have to stew your brain like I did. What you get here is the cleaned-up, efficient version of it so that you don’t waste any time.

See, I always think of you.

By the way, we'll come back to my new word of the year a little later to uncover my thinking process after we go over the why & the how so that you can get started.

Sound good?

First, we're diving into why this is NOT some kind of cute thing to do to avoid doing real work in your business. 

This is real work with a real purpose.

So, I hope you take this seriously if you have big plans for your business in the new year.

Beyond Handwritten Cards: 3 Types of Thoughtful Holiday Gifts that are Guaranteed to Wow Your Clients

Beyond Handwritten Cards: 3 Types of Thoughtful Holiday Gifts that are Guaranteed to Wow Your Clients

Just the other day over on Twitter, someone asked for suggestions for gift-giving ideas for her clients. She wanted to thank her clients by coming up with thoughtful and affordable gift ideas, but she didn’t know where to start.

“What good timing!” I thought. I was just planning on writing a post about this topic, so I immediately bullet-pointed my suggestions to test my ideas. Turns out my suggestions were well-received.

So, here I am today to share the same suggestions but more in-depth in hopes of making your life easier.

For all of us, it seems to get awfully hectic once we get into the holiday season. We have gifts for family members, friends & peers to worry about while we plan out our travel logistics and holiday-themed events to attend.

Before we know it, shipping deadlines are just around the corner & the last thing we want to agonize over is…what to give to our clients! Right?

But I don’t want this to stop you from moving forward with this. The benefit of gift-giving outweighs the bit of prep work required, which I will explain in this post.

The good news is that what I am about to share will help you avoid the “deer-in-the-headlights” situation. I know you will thank me later. So, let’s begin.

 

Before Diving In… The Objectives!

The question here is, “Why would you want to give gifts to your clients?”

With anything you do in your business, you want to develop muscles to get super clear on why you should do something before taking actions so that you will use your precious time wisely. This is no exception.

The Ultimate Roadmap: How to Instantly Reduce the Amount of Uncertainty in Your Entrepreneurial Journey

The Ultimate Roadmap: How to Instantly Reduce the Amount of Uncertainty in Your Entrepreneurial Journey

I'm sure you agree that we all have the tendency to hold on to what's familiar to us, even if that means we remain sitting still in discomfort.

Ahhhh, the comfort of certainty!

I'm going to be flat-out honest with you. The entrepreneurial journey is filled with uncertainty regardless of where you are at in your business. There's no way around it.

But is "predictability" a lot better than "giving a shot at something that's loaded with new possibilities"? 

See, holding on to certainty can delay your progress in growing your business. It's because you are perpetuating the status quo. 

Think about your own experience for a sec. You might have delayed quitting your job just because you didn't have enough evidence to support the idea of you making the right decision.

You might have held off on going on your own because you weren't sure if you could hack it & ended up keeping your side hustle as a side hustle for the longest time.

You might have stayed on the job you passionately hated because, at least, you knew they weren't going to fire you any time soon & your paychecks were guaranteed.

Looking back, is it safe to say you feel like you should have done it a lot sooner? 

That's the point. 

"Well, I wouldn't have known what I know now back then. If I did, I would've done it much sooner!" 

If you just said this to yourself, that's an indication that you are in the right place. Today, I'm going to map out the typical journey of an entrepreneur in the service business from 2 perspectives: revenue & time.

This will help you understand that the experience you are about to go through isn't at all like driving on a highway during a tropical storm. Instead, you'll see your runway clearly without the help of a fortune teller.

Abundant Selling: How to Fill Up Your Pipeline Without Selling Like the Rest Pt. 1

Abundant Selling: How to Fill Up Your Pipeline Without Selling Like the Rest Pt. 1

Did you like math when you were in school? If you did, you are my hero.

I hated math as a kid. I loved reading & drawing. The place I wanted to live in forever was a fantasy land where fairies existed & I could use magic.

Naturally, daydreaming was my jam and daydream I did. But it all had to change when I was at a halfway into junior high.

I was sick of the public school I was attending because of the many meaningless rules & restrictions that came with it. Stupid rules made me feel worthless as if I didn't know any better on how to conduct myself. I hated it. With a passion.

Then I learned about how getting into a prestigious high school would grant me more autonomy because all teachers cared about was how many students would get into…prestigious universities & nothing else mattered--like how I modified my school uniform, how I did my hair, how I wore non-white socks, or whether or not I wore makeup.

My mom may have lied about this. But I bought it. I bought it HARD.

One problem - I had to nail both math & science exams in order to get into the one I had chosen...the best in the region. My teacher begged me (and my parents) to reconsider. He said I had lost my mind & it was virtually impossible with my grades even if I aced all 5 subjects with perfect scores.

You probably know how this story ends. So, I will fast forward it for you. I learned to LOVE what I hated by gamifying everything. I aced. I got in. People cheered witnessing the impossible becoming possible. End of story.

“Selling” is kinda like math in business. Many despise it. But business needs to sell. No getting around that.

So, what do we do?

My friend, Lisa, coats meds with peanut butter before giving them to her dogs. Clever, I thought. 

Can sales be like that? Can we put peanut butter on it? Then we close our eyes & swallow our pride?

5 Super Effective Tips on Setting Boundaries Without Sacrificing Relationship Building-While Still Providing Exceptional Experience

5 Super Effective Tips on Setting Boundaries Without Sacrificing Relationship Building-While Still Providing Exceptional Experience

Have you ever felt ‘a little off’ when interacting with would-be clients, peers or anyone you met in your circle before?  I have. 

Something about their boundaries that give us wrong signals, but they are so subtle that we just let them slide… Then later on, we realize that we engage less and less with them somewhat subconsciously.

The question of the day is, “What if the way you communicate your availability boundaries is hurting your business?”

Don’t get me wrong.  We can all agree that setting boundaries is key to the longevity of our businesses.  They help us streamline and avoid spending hours on time-consuming (and low value) tasks that keep us away from providing meaningful work.

Dilemma!  I know. 

So, how do we go about maintaining a healthy level of boundaries that won’t hurt the quality of interactions you offer to people in your business?  Is it even possible? 

It is.  Totally possible.

Today, we are going to explore:

1.     Why some boundaries give us the wrong impressions?

2.     Identifying your fears that are messing up your communication about your boundaries.

3.     5 super effective tips to help you implement this successfully.

Before diving in, I want to clarify that this post is going to focus mostly on “time & availability boundaries.”  We are not going to cover privacy, security, and special treatment (favors) boundaries.  These will be another lesson for another day.