Don’t let the term, “Branded Content,” intimidate you. This just means content that reflects either your personal brand or what your business offers, whether that is service or product. As you might have figured out, branded content, if done well, can be deployed as a highly effective tool for your lead generation.
For my August meetup event, I invited back branding & lifestyle photographer, John DeMato from DeMato Productions, to tackle two commonly known obstacles associated with the content creation process for businesses.
How to stay consistent: While we all know consistency is key when it comes to content creation, it can be challenging for business owners whose main job is to run their businesses,
How to keep your content interesting & engaging: Often, when we focus on generating interesting & engaging content, we face “performance anxiety.” As a result, we ended up posting something sub-par or not posting at all.
John appeared at my November event last year entitled, Make Your Mark: A Winning Strategy that Translates Your Brand. This fireside chat was well received among my members, so it was a no-brainer for me to bring him back on the subject of content creation for entrepreneurs.
Because I wanted this event to focus more on “how-tos,” John put together a value-packed masterclass.