The word in question is everywhere and, of course, all over social media. The next 3 months is THE season for this word to pop up even in many ads. Can you guess what that is?

The word is: Goal(s).

“Have you set your goals for 2017?”
“Do you have goals for your business?”
“7 goal-setting tips for 2017”

Coupled with the, ‘resolution’, you will start seeing similar posts or polls like these very soon if not already in your social media timelines and feeds.

Goals are great. Knowing what you want to achieve personally and professionally is important. However, I feel that psychological impact of the word, goal(s), has been diminishing over time.  It almost feels lukewarm.