#Workshop

Behind the Scenes 2: Create Your Signature Workshop from Scratch (Updates & 3 Tips for Digesting Feedback Effectively)

Behind the Scenes 2: Create Your Signature Workshop from Scratch (Updates & 3 Tips for Digesting Feedback Effectively)

It has been more than 6 months since I posted my first update on how I created my signature workshop in 3.5 weeks while I run my regular business.  In the post, I also shared what worked and what didn’t.

If you haven’t checked it out, you might want to do that first so that you get the backstory before diving into this one.

My original intention was to share my process of creating one then testing it so that you would be inspired to work on yours.  Since then, a lot has happened.  So, it is time to invite you back to this topic and see how it has evolved.

In this post, you are going to learn 2 things:

1.     Updates on how this effort of perfecting a workshop took an unexpected turn & what I took away from the experience.

2.     Tips on what to do once you collect feedback from participants.

By the way, you would appreciate knowing this fact, that I did not make this a priority for my business during the first half of this year.  What I am about to share did not come from actively promoting or developing the original workshop. 

Things just started to happen without me doing much to it.

Now, please don’t take this the wrong way.  I am not in anyway suggesting you to lock up your workshop and throw away the key and, expecting an offer or an invitation will magically appear without you lifting a finger.  Although I wasn’t actively working on it, it has always been on the back of my mind. 

This is key so that once you spot an opportunity, you can pull it out and look at it again from another perspective.  We will go deep into how to execute this in this post.

Behind the Scenes: From Transactional to Transformational Workshop Creation

Behind the Scenes:  From Transactional to Transformational Workshop Creation

Do you have a signature workshop that showcases your expertise? 

If not, I strongly encourage you to create one because what sets a live workshop apart from other marketing activities such as Facebook Live, and short videos that are embedded in your site talking about your offers is that people get to see you in action.  It serves as a good sample of what their experience might be to work with you.

I have met too many agency owners and service business owners who have never considered this as part of their biz dev effort or their sales funnel.  That is truly a shame.  

Think about this for a second by putting yourself in your prospects’ shoe: